Social Media Marketing Manager

Social Media Marketing Manager (Healthcare Industry Focus) | Full Remote

We are looking for a highly skilled Social Media Marketing Manager with proven experience in the healthcare industry to lead and execute social media strategies for our clients. The ideal candidate has a deep understanding of healthcare marketing, patient engagement, and compliance considerations, and can create impactful, informative, and conversion-driven content across platforms.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in social media management
• REQUIRED: Experience handling healthcare, medical, or wellness brands/clients
• Knowledge of healthcare marketing trends, patient engagement, and content sensitivity
• Proven experience managing Facebook and Instagram platforms for business
• Familiarity with Meta Business Suite / Ads Manager
• Strong portfolio showcasing successful social media campaigns
• Willing to work with US time based clients
• Excellent written and verbal communication skills (English)
• Strong understanding of social media platforms, trends, and best practices for content creation and engagement
• Strong client relationship management skills

Key Responsibilities

• Develop and execute social media strategies specifically for healthcare brands/clients
• Plan and manage monthly content calendars across multiple social media platforms.
• Manage and grow social media accounts (primarily Facebook & Instagram)
• Create, schedule, and optimize healthcare-related content (educational, promotional, patient-focused)
• Ensure all content aligns with healthcare standards, tone, and compliance requirements
• Create and publish on-brand, engaging content (captions, visuals, and reels) that drives reach and engagement.
• Conceptualize and execute brand activations (campaigns, contests, collaborations, or influencer tie-ups) that boost brand visibility.
• Analyze performance metrics and optimize campaigns for engagement and conversions
• Stay updated on trends, memes, and best practices to keep content fresh and culturally relevant.
• Conduct audience research to understand patient behavior and healthcare trends
• Collaborate with designers, video editors, and marketing teams for content production
• Engage with online communities, respond to inquiries, and manage reputation
• Serve as the main point of contact for clients, managing communication and delivering regular updates on campaign performance.
• Present insights and recommendations to clients, ensuring satisfaction and alignment with their objectives.

Nice to Have

• Experience working with US healthcare clients
• Knowledge of HIPAA-compliant or healthcare-safe marketing practices
• Experience in paid ads for healthcare services
• Background in medical, wellness, or health-related fields

Work Setup

• Full Remote
• Full-Time
• Must be flexible to align with client time zones if needed

Benefits:

• Flexible schedule
• Health insurance
• Opportunities for promotion
• Pay raise
• Work from home

Work Location: Remote