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Digital Advertising Specialist

Columbia Administrative Support Services Philippines

Cebu City 6000 P07

PHP 25,000 - PHP 30,000 a month

Location

Cebu City 6000 P07

Full job description

Digital Advertising Specialist

Location: Cebu City

Employment Type: Full-time, Monday - Friday, Night Shift

Focus: Paid media strategy, execution, and ROI optimization across Google Ads, Meta Ads, and other digital ad platforms.

Reports to: Marketing Director

Collaborates with: Marketing Support Specialist, Marketing Manager, Video Editor, and Ad Agency

About the Role

Are you obsessed with ROI? Do you love optimizing paid ads, crunching data, and fine-tuning campaigns until they convert like crazy?

We’re a fast-growing exterior remodeling company (roofing, siding, windows, decks) with BIG marketing goals, and we’re looking for a Digital Advertising Specialist to help take our ad performance to the next level. You’ll be the key player managing Google Ads, Meta/Facebook Ads, and YouTube, owning the strategy, optimization, and reporting.

You’ll work closely with our Marketing Manager, Video Editor, and Support Team to launch high-converting campaigns across multiple verticals. This role is perfect for someone who wants to make a measurable impact every day.

What You’ll Do

Build and manage paid campaigns across Google Ads, Meta Ads, YouTube, and more
Analyze performance data and adjust campaigns to optimize ROAS and CPL
Collaborate with our creative team to develop ad copy, video thumbnails, and visuals
Monitor budgets and pacing across multiple service lines and campaign types
Set up conversion tracking, retargeting, UTM parameters, and landing page integrations
Report weekly/monthly on results and suggest testing opportunities

You Might Be a Great Fit If You…

Have 2–3+ years of paid ads experience (agency or in-house)
Have managed $10K–$50K+ ad budgets monthly with a track record of high ROI
Know Google Ads, Meta Ads Manager, GA4, Looker Studio, and retargeting
Love using spreadsheets to track ROI, test results, and make data-driven calls
Thrive in fast-moving environments and want to see the impact of your work

What You’ll Get

Competitive salary: PHP 25,000 - 30,000 DOE
Freedom to test, optimize, and learn — with support from a growing team
Access to video editors, a support team, and ad creatives
Ability to help shape the future of our marketing department

Bonus Points For:

Experience in home services, construction, or remodeling
Knowledge of landing page platforms (Unbounce, Elementor)
Comfort creating briefs for ad videos or static image creatives

Apply now if you want to own the results, grow fast, and be part of a marketing department that’s on fire!

Top Performer Profile

Primary Role Objectives:

Own the day-to-day management and optimization of paid ad accounts (Google, Meta, YouTube, etc.).
Maintain and analyze campaign data for performance improvement.
Collaborate on creative development (ad copy, images, video thumbnails, hooks).
Optimize conversion tracking, UTM parameters, and reporting accuracy.
Partner with the Marketing Manager to align ad strategy with funnel and seasonal goals.

Core Competencies: