Restaurant Marketing Manager jobs

GAJA KITCHEN STORIES INC.JOB DESCRIPTION: MARKETING MANAGER

1.1. Reports To: Chief Executive Officer (CEO)

1.2. Supervises: Social Media Associates and Graphic Artists

1.3. Coordinates With: Operations, Research and Development (R&D), Corporate Marketing, external agencies, suppliers, and other departments.

2. JOB OBJECTIVES

The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies across the Food and Beverage (F&B) Division. The position focuses on brand development, customer acquisition, revenue growth, and maintaining consistent brand positioning across all assigned markets and locations.

Key responsibilities include managing community relations programs, leading brand image-building and public relations initiatives, enhancing brand visibility, and increasing local store awareness through targeted marketing campaigns, partnerships, events, and promotional activities.

The Marketing Manager also works closely with Operations and other relevant departments to support business objectives, strengthen customer engagement, drive sales performance, and improve the overall market presence of the Company's brands.

3. KEY RESULT AREAS (KRAs)

3.1. Brand Equity Management

3.2. Promotions Management

3.3. Brand Communications Management

3.4. Social Media and Digital Platform Management

3.5. Annual Marketing Planning and Budget Management

4. PRINCIPAL DUTIES AND RESPONSIBILITIES

4.1. Develops and recommends short-term and long-term departmental objectives aligned with the Company's overall goals and business strategies.

4.2. Prepares and recommends departmental plans and budgets and ensures that marketing activities are implemented in accordance with approved plans and budget allocations.

4.3. Monitors and controls the Marketing Department's budget to ensure efficient resource utilization and adherence to approved expenditures.

4.4. Develops and implements the annual marketing strategy and budget to achieve brand equity, profitability, and sales objectives.

4.5. Directs the development and execution of the marketing mix and evaluates its effectiveness against established performance indicators and measurable objectives.

4.6. Develops and implements effective retail marketing and visual identity guidelines to strengthen brand recognition and ensure consistency across all assigned locations and platforms.

4.7. Develops the brand's media strategy and determines media investment priorities across relevant channels, platforms, and campaigns.

4.8. Analyzes consumer behavior, customer insights, and market trends and translates these findings into appropriate store formats, market positioning, and marketing initiatives.

4.9. Monitors competitors, their marketing activities, and industry developments to identify opportunities, address market challenges, and maintain the Company's competitive advantage.

4.10. Collaborates with relevant departments to continuously improve brand positioning, marketing systems, and supporting processes.

4.11. Develops and implements relevant, impactful, and timely sales-building activities to support revenue growth and business objectives.

4.12. Supports individual store requirements by developing localized marketing campaigns, platform-specific promotions, and social media initiatives to increase customer traffic and sales.

4.13. Provides the Operations and Institutional Sales teams with updated and relevant brand information, product offerings, and marketing materials supported by market insights.

4.14. Performs other related duties and responsibilities as may be assigned by the immediate superior or Management.

5. DIMENSIONS AND AREAS OF RESPONSIBILITY5.1. Consequences of Error

5.1.1. Ineffective leadership and management of the Marketing Department may result in decreased sales, missed business opportunities, inefficient resource utilization, and failure to achieve established marketing objectives.

5.1.2. Failure to develop and implement appropriate marketing strategies may hinder business growth, reduce market share, weaken brand equity, and negatively affect the Company's market positioning and reputation.

5.2. Responsibility for Information

5.2.1. Handles confidential information, including business plans, marketing strategies, marketing manuals, corporate policies, market research, campaign performance data, and other proprietary information. Unauthorized disclosure or misuse of such information may result in financial losses, competitive disadvantages, and operational difficulties.

5.3. Responsibility for Resources

5.3.1. Oversees the proper use, care, and maintenance of Marketing Department equipment, supplies, and resources, including computers, software, printers, communication devices, and other assigned materials.

5.3.2. Oversees and coordinates the proper management and protection of brand-related intellectual property, including trademarks, copyrights, and patents, where applicable, in coordination with the appropriate departments or authorized representatives.

6. JOB SPECIFICATIONS6.1. Education

6.1.1. Bachelor's degree in Marketing, Business Management, Business Administration, or a related field.

6.2. Experience

6.2.1. At least two (2) years of managerial experience or five (5) years of extensive supervisory experience in marketing, preferably within the food and beverage, retail, or a related industry.

6.3. Character and Work Attitude

6.3.1. Demonstrates a high level of integrity and professionalism.

6.3.2. Shows strong commitment to achieving organizational and departmental objectives.

6.3.3. Demonstrates initiative, accountability, and sound decision-making.

6.4. Human Relations and Communication Skills

6.4.1. Demonstrates the ability to establish and maintain effective working relationships with customers, external agencies, employees, franchisees, superiors, colleagues, and other stakeholders.

6.4.2. Communicates ideas, strategies, and instructions clearly and effectively, both orally and in writing.

6.4.3. Demonstrates strong leadership, collaboration, negotiation, and conflict-resolution skills.

6.5. Mental Effort and Competencies

6.5.1. Demonstrates strategic thinking and analytical capabilities.

6.5.2. Possesses creativity and innovation in developing marketing strategies and campaigns.

6.5.3. Demonstrates sound business acumen and a strong understanding of the food and beverage industry.

6.5.4. Possesses the ability to analyze market data, evaluate campaign performance, manage budgets, and make data-driven decisions.

**6.6. Physical Effort and Work Conditions

6.6.1. Must be able to maintain effectiveness while working varying schedules, visiting different locations, attending events, and collaborating with individuals from different departments and backgrounds, as required by business operations.

Pay: Php80,000.00 - Php100,000.00 per month

Benefits:

• On-site parking
• Staff meals provided

Work Location: In person