Part Time HTML CSS jobs

About Us:

We believe every Australian business should have access to world-class remote staffing solutions without the traditional barriers of geography or excessive costs. Our mission is to bridge the gap between ambitious companies and exceptional remote professionals through offshore staffing and virtual assistant services.

About Our Client:

Our client is a well-established Australian musical instrument and audio equipment retailer, an independent staple of the Australian music scene since 1972. They offer a broad range of guitars, keyboards, PA systems, electronic drums, and accessories from leading brands. Operating both a physical store and an active e-commerce platform across Australia, they serve musicians and audio enthusiasts nationwide. With a large product catalog and loyal customer base, our client is focused on strengthening its online presence, growing search visibility, and expanding reach through social media and email marketing.

About the Role:

As a Marketing Assistant (Digital & AI Focus), you will play a pivotal role in modernizing our client's outreach, driving e-commerce sales, and fostering local community connection. This hands-on, part-time position (20 hours per week) involves working directly with the Director to execute a comprehensive digital marketing strategy. Approximately 25% of this role will also include general administrative support. We're looking for a capable and commercially-minded individual who actively uses AI tools to work smarter and produce exceptional results across all marketing functions.

Key Responsibilities:

SEO Strategy & Implementation:

* Develop and execute comprehensive SEO strategies, covering on-page optimization, technical SEO, keyword research, content strategy, internal linking, and site structure improvements.

* Monitor SEO performance using tools like Google Analytics, Search Console, etc., translating insights into actionable improvements that enhance search visibility.

Advanced Email Marketing & Automation:

* Build, schedule, and execute engaging promotional newsletters, product roundups, and custom clearance events.

* Set up and maintain behavior-triggered email workflows (e.g., abandoned cart sequences, post-purchase instrument care, review requests).

* Segment customer base by instrument interest and experience level for tailored campaigns.

* Monitor metrics (open rates, click-through, revenue per email) and lead A/B testing for continuous improvement.

Social Media Marketing & Campaign Management:

* Create and execute engaging social media campaigns across relevant platforms to build brand awareness, showcase products, and connect with the music community.

* Produce visually compelling social media content (graphics, captions, video assets) using Canva and other tools to maintain brand consistency.

* Plan and manage a consistent publishing schedule aligned with product promotions and seasonal opportunities.

E-commerce Website Management (NETO by Maropost):

* Manage and maintain the e-commerce website on NETO by Maropost, including creating/updating product listings, writing/improving product copy, and managing imagery.

* Apply SEO best practices to all product and category pages to enhance search performance and the customer browsing experience.

* Identify and action ongoing website content improvements, addressing information gaps, missing imagery, or formatting inconsistencies.

AI Technology Integration:

* Leverage AI copy tools (e.g., ChatGPT, Claude) to scale compelling email copy, blog posts, and ad creative matching the brand voice.

* Implement AI image or graphic workflows (e.g., Midjourney, Canva AI) to rapidly draft visual assets for emails and social media.

* Utilize predictive AI models built into marketing suites to optimize send times and personalize product recommendations.

Cross-Segment Marketing & General Administration:

* Support marketing efforts across diverse business segments: online retail, local physical store events, B2B sound supply/installation, and on-site instrument repair services.

* Provide general administrative support (basic data entry, email inbox triage, minor reconciliation tasks, and ad-hoc duties – approximately 25% of the role).

* Maintain organized records across marketing assets, campaign materials, and digital files.

Required Skills & Qualifications:

* Experience: 2+ years of dedicated experience managing digital marketing and email programs, preferably in a retail or small business e-commerce environment.

* Tech Stack Mastery:

* Essential: Practical, hands-on experience managing and publishing content on NETO by Maropost or comparable e-commerce platforms.

* Expert proficiency in mainstream Email Service Providers/CRMs (e.g., Klaviyo, Mailchimp, Omnisend, or HubSpot).

* Daily working experience using modern generative AI platforms (Claude, ChatGPT, Midjourney, Canva AI) for text, image, or automation tasks.

Core Competencies:

* Exceptional copywriting capability with the ability to communicate authentically with musicians and target audiences.

* Sound analytical skills to interpret e-commerce dashboard performance, Google Analytics, and SEO tools (e.g., Google Search Console, SEMrush, Ahrefs).

* Basic proficiency in HTML/CSS to troubleshoot custom responsive email templates.

* Experience with image cropping, resizing, and optimization for e-commerce product presentation.

* Industry Affinity: A personal background or deep passion for music, musical instruments, or live audio engineering is highly desirable.

* Portfolio: A portfolio demonstrating your digital marketing, content creation, and practical AI tool usage is required for consideration.

Personal Attributes:

* AI-Native: Actively uses Claude, ChatGPT, and other AI tools as practical daily assets to produce better work faster.

* SEO-Driven: Understands how search works for e-commerce and consistently applies that knowledge across all website and content activity.

* Creative & Commercially Minded: Produces social media and marketing content that is both engaging and aligned with business growth objectives.

* Detail-Oriented: Applies high standards to product copy, website content, and administrative tasks.

* Self-Directed & Organized: Manages a multi-functional workload efficiently and takes ownership without requiring close supervision.

Pay: Php500.00 per hour

Expected hours: 20.0 per week

Application Question(s):

• Are you available to work 20 hours per week, with your working hours consistently overlapping with standard Australian business hours (e.g., 9 AM - 5 PM Sydney time, Monday to Friday) to ensure effective collaboration?
• Do you have practical, hands-on experience managing and publishing content on NETO by Maropost? Please describe your specific experience.
• Can you provide a link to an online portfolio or examples of your digital marketing work, including content creation, email campaigns, social media, or projects demonstrating your practical use of AI tools?

Work Location: Remote