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Job Post Details
Digital Marketing Specialist (US Client Experience REQUIRED, 100% WFH and Graveyard Shift) - job post
Job details
Pay
- PHP 35,000 - PHP 60,000 a month
Job type
- Full-time
Full job description
At NexusPoint, we believe entrepreneurship is a path to freedom—and that founders shouldn’t have to do it all alone. We exist to lighten their load, extend their capacity, and help them grow the business they imagined when they first started.
Our values guide everything we do:
- Empower the entrepreneur
- Put people at the center
- Unlock global talent
- Do the right thing
- Challenge the default
- Own the outcome
- Grow or die
- Be the nexus
When entrepreneurs focus on their unique abilities and we help build the right team around them, real growth begins. This is where you come in.
https://nexuspt.io/
The Role
We’re looking for a dynamic, creative, and detail-oriented Digital Marketing Specialist to help build and grow a personal or business brand across multiple platforms. This role blends content strategy, social media marketing, video editing, and digital campaign execution to enhance online presence, engagement, and conversions.
You’ll manage daily marketing operations—from content creation and scheduling to analytics, email campaigns, and affiliate partnerships—while ensuring all efforts align with the brand’s tone, goals, and visual identity. This is a perfect role for someone who thrives in a fast-paced, remote environment, combining storytelling with systems thinking.
Key Responsibilities
1. Content Strategy & Brand Development
- Develop and maintain a content strategy focused on storytelling, thought leadership, and community growth.
- Build and manage content pillars and creative themes for Instagram, TikTok, LinkedIn, and YouTube Shorts.
- Collaborate on weekly content ideas, visuals, and copy to ensure brand consistency.
- Repurpose long-form or TikTok content into short-form videos and cross-platform assets.
- Manage content calendars and ensure timely, consistent posting across all channels.
2. Social Media Marketing & Growth
- Plan, produce, and publish engaging video content (Reels, TikToks, Shorts) consistently each week.
- Edit and optimize videos using tools like CapCut, Canva, or Premiere Pro.
- Write captions, research hashtags, and maintain cohesive brand visuals.
- Track analytics (reach, engagement, growth) and report insights biweekly.
- Stay up to date with social trends, algorithm changes, and trending sounds or topics.
- Engage with followers through comments, DMs, and community interactions.
3. Email Marketing & Lead Nurturing
- Manage and execute email campaigns using Klaviyo, Substack, or similar tools.
- Build and optimize email sequences and automations to nurture leads and increase conversions.
- Support outbound campaigns and manage communication pipelines.
- Monitor open rates, click-throughs, and provide actionable performance insights.
4. Platform & Automation Management
- Manage automation tools such as ManyChat to streamline DM replies, deliver lead magnets, and nurture audiences.
- Upload and optimize content for Amazon Storefront, ShopLTK, or TikTok Shop, ensuring accurate links and product tagging.
- Coordinate affiliate campaigns, track UTM links, and manage influencer collaborations.
- Maintain CRM or tracking spreadsheets to manage interested leads and follow-ups.
5. Analytics, Optimization & Reporting
- Measure and report on campaign performance across platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
- Identify trends, top-performing content, and opportunities for optimization.
- Recommend improvements based on data insights and business goals.
- Track ROI on marketing campaigns and affiliate partnerships.
6. Communication, Coordination & Admin Support
- Use Asana, ClickUp, or Slack to organize workflows, track progress, and ensure timely task completion.
- Maintain an organized Google Drive system for assets, campaigns, and reports.
- Manage inbox organization, draft professional responses, and flag priority communications.
- Coordinate collaborations, giveaways, and partnerships under guidance of marketing leads or the entrepreneur.
Qualifications
- 3–5 years of experience in digital marketing, content strategy, or social media management.
- Strong understanding of major platforms: Instagram, TikTok, YouTube Shorts, LinkedIn, Pinterest, and Facebook.
- Proficient in tools such as CapCut, Canva, Asana/ClickUp, Klaviyo, Substack, ManyChat, and Google Workspace.
- Experience in affiliate marketing, TikTok Shop, or e-commerce platform management is a plus.
- Excellent English communication skills (written and spoken).
- Strong understanding of branding, digital funnels, and audience engagement.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Organized, self-driven, and able to work independently in a remote setup.
Personal Attributes
- Proactive Learner: Adapts quickly to new tools and feedback.
- Efficiency-Minded: Simplifies workflows and eliminates unnecessary complexity.
- Fast & Detail-Oriented: Balances speed with accuracy.
- Critical Thinker: Anticipates issues and proposes actionable solutions.
- Self-Starter: Works independently and takes initiative.
- Clear Communicator: Keeps stakeholders informed and aligned.
- Forward Thinker: Anticipates next steps and plans proactively.
SMART Goals (First 60–90 Days)
- Content & Engagement: Publish 8–10 engaging Reels/TikToks over the first 60 days to increase audience engagement and visibility.
- Email & Automation: Set up or refine at least 2 automated email or ManyChat sequences to improve lead nurturing and conversions.
- Cross-Platform Consistency: Repurpose content for at least 3 other platforms, ensuring consistent tone and branding.
- Analytics Reporting: Deliver biweekly reports summarizing social growth, engagement, and performance insights.
- Organization & Workflow: Establish and maintain an organized system for content assets, campaign tracking, and performance dashboards.
By stepping into this role, you’re not just supporting executives—you’re helping entrepreneurs reclaim their time, focus on their vision, and scale their impact. At NexusPoint, you’ll be part of a team that believes in freedom through entrepreneurship, global talent, and owning the outcome together.
Job Type: Full-time
Pay: Php35,000.00 - Php60,000.00 per month
Benefits:
- Work from home
Application Question(s):
- WHAT IS YOUR ACTIVE EMAIL ADDRESS? All application updates and communication will be sent to this email. Please ensure it is accurate and checked regularly.
- WHAT IS YOUR ACTIVE PHONE NUMBER? Our team may contact you between 5:00 PM and 10:00 PM (PH time) to schedule your initial interview. Please ensure your phone number is active and that you are available to receive calls during this time.
- PLEASE ATTACH YOUR UPDATED PORTFOLIO. Your portfolio and experience will help us assess your fit for the role. Kindly ensure that it is complete and up to date.
- DO YOU HAVE PRIOR EXPERIENCE SUPPORTING US - BASED OR INTERNATIONAL CLIENTS REMOTELY? If yes, please specify the role(s) you held and the client(s) or company(ies) you worked with.
- ARE YOU AVAILABLE TO WORK FULL-TIME DURING GRAVEYARD SHIFT (PH Time)? Please confirm your availability for this schedule.
- ARE YOU CURRENTLY EMPLOYED BY OR AFFILIATED WITH ANOTHER COMPANY OR CLIENT? Please confirm that you will not have any active affiliations at the time of potential hiring.
- ARE YOU AMENABLE TO WORK WITH TIME TRACKER?
Experience:
- Digital marketing: 2 years (Required)
Work Location: Remote